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marina latto
If Texas Was A Neighborhood
This project served as my senior thesis project for my final year of undergraduate Industrial Design studies. "ITWAN" is an interactive travelling exhibit designed to encourage college students to be active in abortion politics through voting.
Description
Category
Team
Timeline
Interactive Museum Exhibit
Thesis - solo project
4th year of Undergraduate Studies
​
Aug - Dec 2022 (Research)
Jan - May 2023 (Execution)
How can we design an interactive experience to alter the social attitude of young people on a controversial topic, abortion?
​
How do I get a historically low turn-out voter group to care?
Project Goals
It all started with a lot of ideas...
until it came down to just one.
The Central Idea?
Using the Home and Neighbors as a metaphor to connect with college kids who think the issue "Just doesn't apply to them."
6 houses. 6 factors.
Each house represents a different factor and is sized according to its impact on the people of Texas.
There's no "right" way to experience
The exhibit's circular configuration ensures that there is no right way to approach the experience, just circumnavigate at your own pace.
The exhibit approaches you
The height of each house is tall enough to be approachable, without being so tall as to be intimidating.
Flat-packable for easy and efficient assembly
Projections of trees, fading lights from the houses, and a neighborhood ambience combine for a symphony of experience.
Discover, interact, discuss with others.
Bring young adults into the conversation by inspiring empathy.
Pilot Testing Results
Before viewing the exhibit
81%
of viewers were between
the ages of 18 and 24
(57.7% were female and
42.3% were male)
69%
of viewers said their
views on the abortion
debate was changed or
nuanced in some way
54%
of viewers considered
their views on the
abortion debate
moderately or extremely
made up
0
participants reported feeling confusion upon viewing
After viewing the exhibit